Optimal lottery.

Summary This article proposes an equilibrium approach to lottery markets in which a firm designs an optimal lottery to rank-dependent expected utility (RDU) consumers. We show that a finite number of prizes cannot be optimal, unless implausible utility and probability weighting functions are assumed. We then investigate the conditions under which a probability density function can be optimal. With standard RDU preferences, this implies a discrete probability on the ticket price, and a continuous probability on prizes afterwards. Under some preferences consistent with experimental literature, the optimal lottery follows a power-law distribution, with a plausibly extremely high degree of prize skewness.