Produce in a hurry.

Summary Journalistic work is structurally confronted with urgency. Contrary to other sectors based on a just-in-time flow, urgency is not only due to the random failures of the production cycle: it is also due to the very nature of the raw material, the news, which must be processed in the context of a collective organization. Based on observations and interviews conducted within the print media, this article studies the way in which urgency is part of daily journalistic production. It highlights, in this flow of unique products, the efforts of serialization and the slim possibility of negotiating irreversibility - inherent to industrial processes. The solution to the problems posed by urgency is mainly through stock management, which underlines the central role and the resources of forecasting in situations where the very content of the work is marked by uncertainty.