Which hygienic products for which continent? Design for usage and sustainability.

Summary All women have to deal with menstrual cycles.The paper proposes to investigate usage and sustainability performances of four hygienic solutions, i.e. environmental, economic, hygienic, comfort and social performances. Three different geographical contexts are also studied: Europe, United States and India, where product expectations, cultural aspects, production and logistic realities strongly differ and influence the purchasing choice. Products sustainable performances are fanally combined with client's preferences to identify the product that fit the best the clients' expectations.