Radical Innovation Design: Innovating through use by identifying pockets of value.

Summary After having observed that large French companies still do not manage their innovation process very well, we established the need for an organization and a methodology of radical innovation driven by uses. Since 2009, we have developed and tested a radical innovation methodology, called Radical Innovation Design® (RID), in order to meet the expectations of innovation management through uses. RID presents a structured process of problem posing and problem solving focused on obtaining pockets of value obtained by identifying important problems appearing in frequent use situations and for which existing solutions bring little or no improvement. These pockets of value are then strategically chosen by companies to establish a scope of ambition. The latter, which advantageously replaces the traditional marketing brief, is the starting point for highly effective targeted creativity sessions. The RID methodology is described through the example of a health innovation in the context of dental imaging.