What is bi-media?

Summary A "bi-media" press title, i.e. one with a print and a web support, is understood as a space in which two different journalistic production spaces coexist, generally under the same name, which do not address the same people or, in any case, not in the same way, which are consumed differently and which do not present the same editorial properties. One of the challenges facing a bi-media title is to create the conditions for a peaceful, or harmonious, articulation between the two media, or else risk the resurgence of their rivalry. This text proposes to contribute to the reflection on this combination of web and print media by describing some of its concrete modalities. First of all, this undertaking presupposes a reorganization of the division of labor within an editorial office, which is not limited to associating certain editors exclusively with a particular medium. The setting up of conditions of non-rivalry between print and web invites, then, to organize the circulation of readers as well as texts between the two media. In both cases, the difficulty of setting up a real collaboration between two media whose respective attributions remain partly unclear, and whose "status" differs widely, becomes apparent.