When does CSR motivate investors? A simultion study.

Summary This study created an investment simulation to examine whether motivations for socially responsible investing (SRI) expressed in reports by individual investors affect their investments. Using a quantitative and qualitative methodology, the study reveals a discrepancy between investor declarations and portfolio choices. This discrepancy is interpreted through the paradigm of cognitive dissonances. Solutions to limit disruptions to the decision-making process are then considered.