At the forefront of management: what research brings to the manager.

Summary The back cover states: "In an increasingly competitive world where business models are changing, managers and executives are looking to broaden their vision and act one step ahead. And what if management research could help them? Unknown, difficult to access and sometimes disconnected from reality, it is nevertheless full of nuggets that are far removed from the managerial "ready-to-think". High-level researchers, consultants and seasoned educators, the authors offer answers to questions as important as: Is management a science or an art? What does a researcher bring to the company when he conducts research-intervention? Why return to theory in continuing education? What can we learn from theories on the consumer, performance improvement, governance? Practitioners and researchers have everything to gain from a better mutual understanding: this is the challenge that À la pointe du management proposes to take up.