Patrimony
The Louis Bachelier Group's patrimony has been defined as all the publications produced by academic researchers thanks to Group funding (ILB, FdR, IEF, Labex) or via the use of EquipEx data (BEDOFIH, EUROFIDAI).
Viral marketing strategy on Facebook: Analysis, experiments and case studies on initial broadcast populations.
Facebook, Marketing, Populations d'ensemencement, Seeding populations, Social Networks, Strategy, Stratégie, Viral Marketing
Designing branded mobile apps: Fundamentals and recommendations.
Brands, Marketing, Mobile application, Mobile business, Social media
The MUST Mix Strategy for branded mobile applications.
Branded apps, Design, Marketing, Mobile applications, Mobile business, Social, Strategy
Three essays on using Nudges in business firms.
Behavioral economics, Business, Entreprise, Gamification, Job satisfaction, Marketing, Motivation, Nudge, Participation rate, Psychologie, Psychology, Satisfaction au travail, Taux de participation, Économie comportementale