Patrimony
The Louis Bachelier Group's patrimony has been defined as all the publications produced by academic researchers thanks to Group funding (ILB, FdR, IEF, Labex) or via the use of EquipEx data (BEDOFIH, EUROFIDAI).
Application of stochastic processes to real-time auctions and information propagation in social networks.
Cascades d'information, Diffusion processes on graphs, Hawkes processes, Influence maximization, Information cascades, Marketing viral, Maximisation d'influence, Processus de Hawkes, Processus diffusif sur les graphes, Real-Time bidding, Viral marketing
Viral marketing strategy on Facebook: Analysis, experiments and case studies on initial broadcast populations.
Facebook, Marketing, Populations d'ensemencement, Seeding populations, Social Networks, Strategy, Stratégie, Viral Marketing
Explanatory factors of viral actions on an online social network: the analysis of Facebook practices.
Social networks, Structural position, Structure de réseau, Viral marketing