STRATEGIC MANAGEMENT OF SMALL AND MEDIUM SIZED SERVICE ENTERPRISES

Scientific project

The finalized research programme will work on the conceptualization of innovations with regard to the strategic positioning and management practices of SMEs. These innovations have the following characteristics: on the one hand, they are based on the mobilization of the principles of Complex Thinking (as conceived by Edgar Morin), and on the other they bring added value for small, medium and intermediate sized businesses and their customers.