LE YAOUANQ Yves

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  • 2020
    An economic model of the meat paradox.
  • 2017
    Large companies and the base of the pyramid: five French stories.
  • 2015
    Large companies and the base of the pyramid: five French stories.

  • An economic model of the meat paradox.

    Nina HESTERMANN, Yves LE YAOUANQ, Nicolas TREICH
    European Economic Review | 2020
    Many individuals have empathetic feelings towards animals but frequently consume meat. We investigate this “meat paradox” using insights from the literature on motivated reasoning in moral dilemmata. We develop a model where individuals form self-serving beliefs about the suffering of animals caused by meat consumption in order to alleviate the guilt associated with their dietary choices. The model predicts that the price of meat has a causal effect on individuals’ beliefs: high prices foster realism by lowering the returns to self-deception, which magnify the price elasticity of meat consumption. The model also predicts a positive relationship between individuals’ taste for meat and their propensity to engage in self-deception, a causal effect of aggregate consumption on individual beliefs, and the coexistence of equilibria of “collective realism” and “collective denial”.
    More informations See the publication

  • Large companies and the base of the pyramid: five French stories.

    Stephane CALPENA, Laurent GUERIN, Yves LE YAOUANQ
    2017
    No summary available.
    More informations See the publication

  • Large companies and the base of the pyramid: five French stories.

    Stephane CALPENA, Laurent GUERIN, Yves LE YAOUANQ
    2015
    No summary available.
    More informations See the publication
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