Innovations and logistics strategies in the wine industry. The role of proximity.

Summary The objective of this article is to identify how companies in the Burgundy wine industry articulate the different forms of proximity to manage their downstream logistics strategy (from the cellar to the customer) and the innovations they have implemented to solve their logistics problems. An analysis carried out, from information collected from 36 companies in Burgundy, allowed us to classify the companies in four categories according to the combination of proximities elaborated: geographical and organized proximities but also circulatory proximity which takes into account the quality and the reliability of transport.