Who are the influential bloggers ?

Summary During the last years of digital usage development, cooking perceptions and behaviors have deeply changed, while blogger population on this topic has highly increased. In this research, we analyze the influence of 854 cooking blogs, gathering 61 388 posts. This study focuses on two dimensions of influence through the HITS algorithm developed by Kleinberg: authority and hubs. A new typology of influential bloggers is then proposed. The results show that these influential bloggers within cooking community are the most popular on social networks, even if they don't publish as much as others.