Understanding consuming, contributing and creating behaviors on social networks.

Summary This research aims at classifying social networks users' behaviours and modelling impact of social network structures on three categories of actions: consuming, contributing and creating. An empirical study on 4482 users of a social network specialized on food and recipes shows first that we can score users regarding their action of consuming, contributing and creating. We also characterize each of the three behaviours by network structures variables, and show that creators belong to a central layer, contributors to an intermediary layer and consuming to a peripheral layer of users. We therefore underline the importance of managing new types of variables in social networks analytics.