Facebook, Twitter and others : which social networks for your company ?

Summary Out of 3.7 billion Internet users in the world, 2.7 billion are connected on social networks... Whether they are customers, employees, friends, fans or even constituents, everyone is present. So how do you integrate social networks into your company's strategy? How to identify, among all the uses, the new trends and needs? Which networks are the most effective for the company? In this classic book, a reference since its first edition in 2010, Christine Balagué and David Fayon explain with concrete examples that social networks are a powerful vector of communication, collaboration, innovation and value creation. In particular, they give the keys to better use them to communicate about a brand and generate buzz, innovate, forge partnerships, recruit employees, develop one's presence, analyze data or introduce new value-creating tools. This new edition takes into account the rapid evolution of technologies (smartphone, geolocation, etc.) and their impact on the constant transformation of networks, as well as emerging players such as Snap or Prisma, but also the rise of Instagram or LinkedIn, which has become the HR reference. New interviews with web experts enrich the reflection on the challenges of social networks in tomorrow's society.